Postgraduate Diploma Tourism

Course content

Travel, tourism and hospitality are some of the world's largest industries. Those studying for the examinations of the Confederation are offered a structured learning process, encompassing both the theoretical and practical aspects of the industry, integrating the various subjects, together with a clearly defined pattern of career development through progressive grades of membership.

Postgraduate Diploma Tourism and Hospitality Level 7

Course content

The aims of this programme are to:

Understand the interrelationship between the hospitality and tourism sectors. Explore the strategic issues in business development, rather than operational level issues. Secure employment at senior supervisory / management level. Secure progression on to the dissertation stage of a Masters Degree.

You will study 3 core modules and one optional module:

Module 1: Hospitality and Tourism Marketing Strategies Module 2: Management and Leadership across Cultures Module 3: Hospitality and Tourism Strategic Planning

Plus ONE of the following options:

Module 4: Managing Hospitality and Tourism Projects or Module 5: Research Methods for Hospitality and Tourism Managers

Course description
Core Modules

Module 1: Hospitality and Tourism Marketing Strategies
Topics covered are:

Marketing strategies in the hospitality and tourism sector Creating and developing customer loyalty Network and relationship marketing Brand identity and strategy Strategic customer relations Viral and guerilla marketing Effectiveness of e-marketing

Module 2: Management and leadership across cultures
Topics covered are:

Leadership in organizations Cultural diversity Culture and leadership Theories of motivation Managing Diversity

Module 3: Hospitality and Tourism Strategic Planning
Topics covered are:

Environmental analysis Strategic planning models Managing risk Strategy and ethics Strategic v operational conflict

Plus one optional unit.

How the course is assessed.

The student will have to demonstrate the higher-level skills and qualities specified in the Level Seven outcomes within a non-homogeneous vocational context.

Assessment involves investigative assignments, presentations and action research activities. The assessment of student’s work is centre based, against the specified learning outcomes and CTH carries out external marking and moderation of the assessments.

Length of course - 18 months

The Postgraduate Diploma is a course which requires 240 hours tuition and 960 hours of directed learning. This Diploma will allow the student to gain credit towards either an MA, or an MSc degree and have an opportunity to develop higher level academic skill. Students who complete the CTH Postgraduate Diploma in Hospitality and Tourism Management can complete a 60 credit dissertation with the University of Sunderland leading to the award of the University of Sunderland MSc degree in Tourism.

Entry requirements - Competent in the English language.

IELTS band 6.0.

Hospitality/Tourism Graduate (preferrable). If you do not have a graduate degree in Hospitality/Tourism but have graduated in another field we may still consider your application.

Diploma in Tourism    Diploma in Business Management